A company's success is determined by its ability
to be competitive in a hostile marketing environment

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Advertising - Planning, Design, Placement and Management

There are many quotes by successful people relating to advertising, design and management that, although said many years ago, are still true today.

John Wanamaker on advertising
David Ogilvy on the relationship between company and its advertising agency.
Enrique Ponce DeLeon said of good design.

CML, when planning advertising, see it as just one ingredient of what should be an integrated marketing strategy. This way the advertising messages we develop for clients work with other promotional tools - press releases, brochures, exhibitions, etc.

Result: - more impact, better return on investment and lower costs.

CML's approach to advertising utilizes lateral thinking to identify exactly what a customer wants - which is not necessarily the same as what you are trying to sell.

Photographer, Bill Westheimer explained this very simply.

Languages
CML clients invariably want advertisements in different languages or for different markets where the value of the product/service may be completely different.

CML copywriters and designers understand the different values and cultures and are able to adapt advertising and brochures accordingly.

To ensure the most accurate translations, CML uses highly skilled, industrial translators able to do more than a literal translation. The translated text reflects current language style and usage to ensure consistency of key messages.

CML regularly works in English (both European and American styles), French, German, Spanish, Italian, Dutch and Swedish as well as other languages.

more information please                                                Other services