A company's success is determined by its ability
to be competitive in a hostile marketing environment

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Public Relations, Press Releases and Technical Writing

To be effective, public relations/press campaigns should be developed with focus on key benefits and features. CML have over 20 years experience in industrial and international marketing and PR.

This is what PRWeek said of PR in 2003. The same survey also commented on budgeting for public relation activities.

As professional marketers, CML has the understanding to write for editorial purposes while emphasizing key benefits and features.

Corporate Announcements
Press statements on company corporate announcements need special consideration because of legal, regulatory and other requirements.

CML has the knowledge and marketing foresight to work with senior management in preparing the most appropriate release.

Product Introductions
CML has the in-house expertise to produce press kits for the introduction of new products, services and innovations, as well as organizing associated events such as customer launch and press days, hospitality events, etc..

Languages
CML uses highly skilled, industrial translators able to do more than a literal translation to ensure that press releases in various languages continue to reflect the key messages while respecting cultural differences. CML regularly produces releases in English (European and American styles), French, German, Spanish, Italian, Dutch and Swedish as well as other languages.

Media Management
With a media database of over 1,000 trade and technical publications around the world, and with a dedicated press room, CML is able to quickly submit press releases to the publications read by the target audience.

CML submits releases electronically, by fax or mail. CML servers provide for easy downloading of high-resolution digital images. For photographs, CML utilizes a professional photo-processing company for high quality prints.

CML maintains close contact with key editors, monitoring editorial calendars for editorial opportunities

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